Anonymous asked: You wrote on an old post about kanye wearing a Margiela mask for its opposite reason: attention not anonymity. I understand your point but in the same sense I have a question, why would the Maison create a bejewelled mask if it was not for attention? ...hard to be anonymous with that on
These crystal and beaded masks that Kanye wore were made for the Haute Couture collections, matching the craft and handwork on the garments. Their purpose was to conceal the identities of the models. Specially in the 1990s the press would have the tendency to write about the super models and forget about the clothes “Naomi wearing …’ or ‘Cindy opening the show at …’. Margiela wanted their shows to be about the clothes, not about which models were walking in them. MMM didn’t want to participate in celebrity culture, that’s why it’s their tradition to use veils and masks.
But now they’ve made all the clothes and masks for Kanye’s tour, which I really find very confusing and can’t understand. It goes so much against their original values.